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Monday, December 3, 2007

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Dear Merchants,

I realize that, since you begin setting out your holiday wares in mid-August, technically we're entering the last phase of the Christmas gift shopping window.

And, I get it that the last week before Christmas is probably a bit hectic for you, and that you'd like to encourage people to shop sooner rather than later (or preferably, sooner and later).

However, I would appreciate not receiving emails such as the one pictured here (or the one that said, "It's not too late!!!") on December 3.

If your email had been non-holiday-specific, I might've given you the benefit of the doubt and assumed you meant that I was procrastinating about Chanukah gifts. After all, Chanukah begins tomorrow evening. But nope, you clearly say "last-minute Christmas gifts".

I don't mind a "Hey! We're having a sale!" notification or a message that highlights new or seasonally relevant products, but I resent being admonished that, three point five weeks before Christmas, I'm being "last-minute" (read: thoughtless? irresponsible?) about the process.

Thank you for taking the time to read this letter. I'm sure you're busy, probably crafting apocalyptic Valentine's Day messages.

Sincerely,
The Grinch

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